Capabilities
We plan, write, cast, produce, launch and read creator ads as one process for performance teams, in the order set out in the method. Each part can also run on its own, alongside your in-house team.
Creator sourcing
Casting for paid ads, judged on how a creator delivers the opening seconds and who watches them.Casting sheet per conceptSample posts with notes on deliveryAudience and account checksShortlist for your approvalHooks and scripts
Briefs, hook banks and scripts written so each test has one clear variable.Concept briefHook bankScripts as beats and talking pointsShot list and text overlaysProduction
Creator-led and UGC footage at volume, cut into variants for every placement and length.Raw footage and selectsHook variants on a shared bodyCuts per placement and lengthCaptions and end cardsPartnership ads
Spark Ads and Meta partnership ads, with permissions and usage rights agreed in writing.Codes and permissions logUsage terms per creatorDisclosure check per adHandle versus brand-account testTesting and iteration
Test plans with spend thresholds and cut rules, and a new round built from each result.Test plan per roundCut and scale rulesIteration briefLog of every variable testedReporting
Readouts in CPA, ROAS and install metrics, with creative metrics alongside to explain them.Round readoutResults by variableCreative metrics per adNext-round plan
Plan a first test
Send the product, your target metric and a monthly budget range. We reply with a proposed first test.
Plan a test