Notes
Working notes on creator ads for performance teams. Platform rules and figures are linked and dated.
Partnership ads / 4 MINHow TikTok Spark Ads work
What Spark Ads are, how creator authorization works, and what to check before you put budget behind a creator's post.
Partnership ads / 4 MINHow Meta partnership ads work
Partnership ads run from a creator's handle on Instagram and Facebook. How permissions, codes, formats and placements work, taken from Meta's own documentation.
Testing / 4 MINHow to test ad hooks
A method for testing the opening seconds of short-form ads: one body, several hooks, a metric set in advance, and a read that looks past hook rate.
Rights / 4 MINUsage rights and licensing windows for creator ads
What a usage agreement for creator content should cover, how it differs from a platform permission, and how to set windows that fit a test plan.
Formats / 5 MINCreator-led ads and UGC ads compared
Two kinds of creator content, run in different ways. How they differ on identity, audience, rights and disclosure, and how to choose for a test.
Briefs / 4 MINWhat to put in a creator brief for a paid ad
A one-page brief that gets usable footage from the first shoot: the goal, the hook, the beats, the shot list, the safe zones, and the disclosure and usage terms.
Plan a first test
Send the product, your target metric and a monthly budget range. We reply with a proposed first test.
Plan a test