Production
Creators film in their own setting to our shot list, and we edit the footage into the variants a test needs. One shoot gives several hooks, more than one length and a cut for each placement.
Scope
We send each creator the shot list, framing notes and the product, and review first takes before the full shoot.
We collect the raw footage as well as the creator's own cut, so the edit can be rebuilt when a test calls for it.
We edit hook variants onto a shared body, so each one differs only in its opening.
We cut each concept to the ratios each placement takes, 9:16 for TikTok, Reels and Shorts, with 4:5 where it is accepted, following the specs.
We add captions, on-screen text and the end card, and check each frame against the safe zone before export.
What it looks like
Instagram Reels
Top 14%, bottom 35%, sides 6%
YouTube Shorts ads
Top 10%, bottom 25%, right 10%
What you get
- Raw footage and selects
- Hook variants on a shared body
- Cuts per placement and length
- Captions and end cards
FAQ
Creator-led or UGC?
Both, and the test decides. Creator-led ads run from the creator's account and carry their name. UGC is made for the brand to run from its own account. Our note on the difference goes into detail.
Do you film in a studio?
Rarely. Short-form ads tend to sit better in the feed when they are filmed where the creator usually films, so that is the default.
Related notes
Formats / 5 MINCreator-led ads and UGC ads compared
Two kinds of creator content, run in different ways. How they differ on identity, audience, rights and disclosure, and how to choose for a test.
Briefs / 4 MINWhat to put in a creator brief for a paid ad
A one-page brief that gets usable footage from the first shoot: the goal, the hook, the beats, the shot list, the safe zones, and the disclosure and usage terms.
Plan a first test
Send the product, your target metric and a monthly budget range. We reply with a proposed first test.
Plan a test