Partnership ads
Creator content, served from the creator's handle: Spark Ads on TikTok, partnership ads across Instagram and Facebook. On TikTok, paid-run likes, comments, shares and follows accrue to the creator's original post (TikTok, June 2026).
Scope
We request Spark Ads authorization codes for the window the test needs. Creators choose 7, 30, 60 or 365 days (TikTok, October 2025).
We request and track Meta partnership ad permissions, which come at content level or account level and which creators can revoke at any time (Meta, read 6 Oct 2026).
We agree usage rights in writing before filming: placements, duration, whose handle the ads run from and what edits are allowed.
We set up disclosure on every post, including TikTok's commercial content setting, which labels the post as a paid partnership (TikTok, April 2026).
We run the same creative from the brand's account as a control when the test calls for it.
What it looks like
- CREATOR POSTOrganic, on the creator's account
- AUTHORIZE7, 30, 60 or 365 days
- CODESent to the brand
- ADS MANAGERUp to 20 codes per batch
- SPARK ADRuns as the post, on the creator's handle
What you get
- Codes and permissions log
- Usage terms per creator
- Disclosure check per ad
- Handle versus brand-account test
FAQ
Is this the same as whitelisting?
Whitelisting is industry slang for running ads through a creator's account. Meta's term is partnership ads, formerly branded content ads (Meta, read 6 Oct 2026), and TikTok's closest equivalent is Spark Ads.
What happens when an authorization window ends?
Every window is tracked against the campaign calendar, and renewal is requested before a live ad's window expires.
Related notes
Partnership ads / 4 MINHow TikTok Spark Ads work
What Spark Ads are, how creator authorization works, and what to check before you put budget behind a creator's post.
Partnership ads / 4 MINHow Meta partnership ads work
Partnership ads run from a creator's handle on Instagram and Facebook. How permissions, codes, formats and placements work, taken from Meta's own documentation.
Rights / 4 MINUsage rights and licensing windows for creator ads
What a usage agreement for creator content should cover, how it differs from a platform permission, and how to set windows that fit a test plan.
Plan a first test
Send the product, your target metric and a monthly budget range. We reply with a proposed first test.
Plan a test